BYD

Brand Launch Strategy and Full-Scale Creative Campaign Development

The Bright team developed the strategy and creative concept to introduce BYD to the Qatari market, launching the brand in Doha in 2024. Built on that strategy and concept, we delivered a large-scale launch campaign across social, digital and offline channels, shaping how the brand first met its audience in Qatar. The result is a unified, cohesive launch campaign that introduces BYD to the Qatari market while giving the brand a distinct presence across social, digital and offline channels.